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07/09/2010 - Toronto, Canada (Sportsbook Betting Lines) - The word "frenzy" is often used to describe the NHL's free agency period, but sitting here today on July 9th, the word "flop" might be more appropriate in describing the excitement level amongst hockey fans.
In the first two days of free agency there were 52 new contracts handed out, and there have been only seven since.
It would seem that general managers are playing a waiting game, holding their cards close to the vest in order to see how the landscape will look once superstar Ilya Kovalchuk decides on a new home.
After the Russian sniper signs, effectively taking this year's stud off the market, one can expect the deals to start hitting the news wire at more of a brisk pace.
For now, it will be the smaller stories that get some attention, and the Vancouver Canucks are serving up some fodder for the hockey world in that regard.
It was announced earlier in the week that the Canucks would be partnering with Rogers Communications, Canada's largest cable and mobile phone provider, in a sponsorship deal.
By acquiring the naming rights to the team's downtown stadium on Tuesday, the concrete behemoth at 800 Griffiths Way, previously known as General Motors place, will now be Rogers Arena.
Canucks owner Francesco Aquilini and Rogers president and CEO Nadir Mohamed agreed on the 10-year deal that will not only result in the name change, but also some exploration into using the media giant to reach out to Canucks fans.
"We will partner with the Canucks to explore new and revolutionary ways to use wireless technology to engage Vancouver fans any time, any place," said Mohamed, who grew up a Canucks fan in British Columbia.
By the sound of it, some interesting new digital outlets could be developed to enhance the franchise's relationship with its rabid fan base.
The Canucks already have an extremely successful iPhone application on the market, showing how they value the opportunities to connect with people in this digital age. This new partnership is an expansion of that media savvy.
Rogers can add this relationship with the Canucks to their already-impressive resume in pro sports ownership, management and marketing.
The media giant also owns the Toronto Blue Jays franchise and their home turf (Rogers Centre), as well as the naming rights to the ATP pro tennis tour's Canadian pit stop the Rogers Cup.
On the hockey front, the Canucks have made some moves that should contribute to their on-ice success as well.
By signing free agents Dan Hamhuis and Manny Malhotra and trading for the Florida Panthers' Keith Ballard the Canucks have beefed up at both ends of the ice.
Hamhuis, 27, turned down more lucrative offers to play in his home province and will be the lynchpin of the defensive corps, while Ballard, also 27, will join Hamhuis among the top four on the back end and will be an injection of quickness and durability. The move to get Ballard could also allow the Canucks to explore the possibility of moving oft-injured defender Kevin Bieksa for some more scoring punch up front.
With the signing of Malhotra, the Canucks add a gritty third-line center who won more than 60 percent of his draws last season. The face-off specialist will take a leading role on the penalty kill that finished 18th in the league last year.
The Canucks have sent a strong message to the rest of the league, that they believe the window for a Stanley Cup is wide open.
And by partnering with Rogers, it looks like there will be even more ways for Canucks fans to enjoy the ride.
<< Report: Yankees close to acquiring Lee
New York, NY (Sportsbook Betting Lines) - The New York Yankees are reportedly close to
acquiring pitcher Cliff Lee from the Seattle Mariners.
According to the New York Post, the Yankees would send prized catching
prospect Jesus Montero to Se
<< Modell: Cleveland fans will 'carry on' post-James
CLEVELAND (AP) -LeBron James' decision to abandon Cleveland is drawing comparisons to Art Modell. But the man who moved the Browns to Baltimore in 1995 says the situations are different.Modell tells Cleveland radio station WTAM that ``you can't equa
<< Mavs lock up C Haywood
Dallas, TX (Sportsbook Betting Lines) - The Dallas Mavericks reportedly agreed to terms
with center Brendan Haywood on a multi-year contract.
According to multiple reports, the deal is worth $55 million over six years.
The 29-year-old started the 20
<< Clippers add Foye, Gomes
Los Angeles, CA (Sportsbook Betting Lines) - The Los Angeles Clippers have come to terms
on contracts with forward Ryan Gomes and guard Randy Foye.
The Los Angeles Times reports Foye's deal is for two years and more than $8
million. Gomes' deal is
Bruins sign Stuart to one-year deal >>
Boston, MA (Sportsbook Betting Lines) - The Boston Bruins have signed defenseman Mark
Stuart to a one-year contract.
Financial terms were not disclosed.
Stuart has spent his entire career with the Bruins, who made the Rochester,
Minnesota nat
Record crowd watched Clijsters beat Serena >>
Brussels, Belgium (Sportsbook Betting Lines) - The largest crowd to ever watch a tennis
match saw Belgian Kim Clijsters beat Wimbledon champion Serena Williams in an
exhibition bout Thursday in Brussels.
The former world No. 1 Clijsters topped the c
2010 FBS Positional Analysis: Tight Ends >>
Philadelphia, PA (Sportsbook Betting Lines) - The collegiate tight end has traditionally
received little-to-no fanfare, except for the truly exceptional in that
category. However, the position remains a quarterback's best friend. Whether it
is serving as
Rays try to extend win streak versus Indians >>
(Sportsbook Betting Lines) - The Tampa Bay Rays shoot for their seventh straight win
this evening when they continue their four-game set with the Cleveland Indians
at Tropicana Field.
After a miserable June that saw them go just 11-14, the Rays have w
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