Chiefs ink S Brown

Football Betting Lines

06/25/2009 - Kansas City, MO (Sportsbook Betting Lines) - The Kansas City Chiefs signed safety Mike Brown on Thursday.

The 5-foot-10 Brown spent the previous nine seasons with Chicago after the Bears took him 39th overall in the 2000 draft. He has recorded 629 tackles and 17 interceptions, four of which were returned for touchdowns, in 100 regular- season games.

The Nebraska product earned a trip to the Pro Bowl following the 2005 campaign.

Wwwrio Football Betting News

<< Real enters chase for Inter's Maicon
Madrid, Spain (Sportsbook Betting Lines) - Real Madrid has joined the race to sign Inter Milan's Brazilian wing back Maicon, according to the player's agent. The 27-year-old is poised to exit the San Siro this summer, with Real joining the hunt for

<< U.S. picks 15 MLS players for Gold Cup
Chicago, IL (Sportsbook Betting Lines) - Freddy Adu, who has yet to appear in the FIFA Confederations Cup, headlines the United States' Gold Cup roster, which was released by coach Bob Bradley on Thursday. The United States advanced to the fina

<< Adu headlines U.S. roster for Gold Cup
Chicago, IL (Sportsbook Betting Lines) - Freddy Adu, who has yet to appear in the FIFA Confederations Cup, headlines the United States' Gold Cup roster, which was released by coach Bob Bradley on Thursday. The United States advanced to the fina

<< AC Milan turns down 'monster offer' for Pato
Milan, Italy (Sportsbook Betting Lines) - AC Milan has confirmed it turned down a "monster offer" from an English club for rising star Alexandre Pato. The 19-year-old Brazilian forward has been heavily linked with Chelsea in recent time

<< Hewitt ousts del Potro; Roddick rolls at Wimbledon
Wimbledon, England (Sportsbook Betting Lines) - Former champion Lleyton Hewitt rolled back the clock with a big second-round upset against fifth-seeded Argentine Juan Martin del Potro at Wimbledon, while two-time runner-up Andy Roddick joined his fell

Cubs activate Freel; place Johnson on DL >>
Detroit, MI (Sportsbook Betting Lines) - The Chicago Cubs activated third baseman Ryan Freel off the 15-day disabled list on Thursday and placed center fielder Reed Johnson on the 15-day DL. Freel had been on the DL since late May with a strained

Cavs land Shaq in trade with Suns >>
Cleveland, OH (Sportsbook Betting Lines) - The Cleveland Cavaliers have bolstered their frontcourt by acquiring 15-time All-Star Shaquille O'Neal from Phoenix in exchange for center Ben Wallace, guard Sasha Pavlovic, Cleveland's second- round p

Report: Knicks buy 29th pick from Lakers >>
New York, NY (Sportsbook Betting Lines) - The New York Knicks have reportedly purchased the 29th overall pick in the 2009 NBA Draft from the Los Angeles Lakers. According to several reports, the Knicks acquired the selection for $3 million,

Arsenal's Fabregas blasts exit reports >>
London, England (Sportsbook Betting Lines) - Arsenal midfielder Cesc Fabregas has pledged his future to the Gunners after press reports suggested that he was growing tired of his club's failure to win silverware. The 22-year-old, who has been w

Goosen two clear in Germany >>
Munich, Germany (Sportsbook Betting Lines) - Retief Goosen fired an eight-under 64 in sloppy conditions Thursday to grab a two-stroke lead after the first round of the BMW International Open. Goosen, a two-time U.S. Open champion, is coming of

Sportsbook Betting Lines

Who Makes the Sportsbook Betting Lines?

Las Vegas Sports Consultants (LVSC) is the world’s premier oddsmaking company and the most respected authority on making the lines. Mike Seba is a Senior Oddsmaker at LVSC and has been making lines for the last six years. In our extended interview, Seba explained that there are 4-5 oddsmakers assigned to make lines for each of the major sports (pro & college football and basketball; MLB, NHL, boxing, golf). Each of these oddsmakers bring unique opinions, strengths and weaknesses to the process. Oddsmakers at LVSC are professional sports junkies who love what they do and would probably do it for nothing if you asked them, but they do get paid for it. By necessity their approach is very research-oriented and concise, since with millions of dollars at risk there is little margin for error.

“You either have a passion for it or you don’t,” Seba said.

“The #1 thing for us is to make a line for each game that creates good two-way action. We do this by drawing from past experiences and applying them to current situations. People think it’s much more complicated, but it’s not. “

What are the Football Betting Lines Trying to Accomplish?

There is a common misconception that point spreads represent the oddsmakers’ prediction of how many points the favorite will win by. That is not the case at all – their intent is NOT to evenly split the ATS result between the teams; rather, their goal is to attract equal betting action on both sides. Stated another way, they want to create a line that half the people find appealing to bet one way while the other half find it appealing to bet the other way (known as ‘dividing the action’).

Divided action means the sportsbook is guaranteed a profit on the game because of the fee charged to the bettor (called juice or vig – typically $11 bet to win $10).

How the Opening Line Is Made

The opening line is the first line created by the oddsmakers, which is then sent out to sportsbooks. Of course there is an entire method to the madness on how the opening line is created. Seba explained that it all starts with each oddsmaker creating a line on each game based upon their own personal approach. This usually includes having up-to-date power ratings on each team.

Power ratings are the oddsmaker’s value of each team and are used as a guide to calculate a "preliminary" pointspread on an upcoming game. The power ratings are adjusted after each game a team plays. Examples of non-game factors that would require an adjustment to a team's power rating are key player injuries and player trades.

Once a game’s power rating based pointspread is determined, the oddsmaker will make adjustments to that line after considering each team's most recent games played and previous games played against that opponent. Also, adjustments are made after reading each team’s local newspapers to get a sense of what the coaches & players are thinking going into the game.

Since the oddsmaker’s ultimate goal is equally dividing the sports betting action, public perception and sportsbook betting patterns must be taken into account. For example, the public might have heavy betting interest week after week on a popular college football betting team such as USC. If an oddsmaker comes up with a preliminary line of USC -7, then an adjustment up to -7.5 or -8 would be made in response to the public’s expected USC bias.

The last step in the line-making process for each oddsmaker is taking one final look to determine whether or not the line "feels right." This is where common sense and past experience with how games are bet enters into the picture.

A round-table discussion among the 4-5 oddsmakers involved in making the line for each sport is then conducted and a consensus line is decided upon by the Odds Director before it is released to the sportsbooks. Of the 4-5 oddsmakers, generally the 2 most respected opinions are weighed more heavily by the Odds Director before he decides on the final line.

Why Sports Betting Lines Change

Once the opening line is released by LVSC, the individual sportsbooks decide if they want to make any adjustments before offering it to the public. Reasons for such adjustments include:

Experts working for the individual books having a strong opinion on the game

Individual books having players who consistently bet with certain tendencies (such as an extreme bias toward favorites or toward a certain popular team like USC)

The purpose of these adjustments, like all line adjustments, is to more equally divide the betting action.

Once betting begins, sportsbooks can adjust the line at any time. In doing so they attempt to make more attractive the team that is getting less action. By moving the line, sportsbooks can influence how the public bets on a particular game.

For example, if the pointspread on a game is 7 and most of the money is coming in on the underdog (taking the +7), sportsbooks will then move the number down to 6 ½ to try and attract money on the favorite.

Moving the line is the oddsmaker's effort to balance betting action, and often times such moves can have a major impact on a bettor’s decision. Oddsmakers can also change the line depending on various event-related factors such as player injuries or weather. Obviously, if the line comes out a week ahead of the event (which is the case in football), there is much that could happen during the week leading up to the event that could affect the line. Oddsmakers have to determine if any changes are necessary and send out an "adjusted line."

“The main objective is that our clients get equal action on both sides,” Seba said. “We’re not trying to pick the team that covers the spread, we’re trying to make it a coin flip, a tough decision (for the bettor). If we’ve done that, we’ve done our job.”

To visit this internet sportsbook got to MySportsbook.com for all your sports betting needs and World Series odds.